Renowned for delivering outstanding quality and being technically advanced, Mammut is one of the world’s leading apparel and equipment brands for alpine, outdoor, climbing and winter sports.
In the UK the company has a network of quality retailers which they wanted to support and engage with more in order to achieve greater loyalty and sales. They needed a creative partner to develop all necessary marketing materials.
The core challenge was how to interpret and present the brand using the company’s guidelines to ensure the best possible use of the assets including registered logo, typography, colour palette and inspirational photography.
All this had to be achieved while ensuing consistency across all the promotional mechanisms including point of sale materials, posters, invitations, adverts, newsletters and retail support information, while clearly positioning the retail partners’ logo in jointly branded activities.
The new look and feel ticked all the boxes from a branding and creative point of view and all the brand’s assets are utilised to maximum effect. The support materials have been well received and the combination of creative, communication tools and consistent application has helped to build loyalty towards the brand with requests for more support materials being received from Mammut’s retail partners.
“They have produced some outstanding design work that is unmistakably Mammut and they achieved this across all the mechanisms to ensure consistency and brand recognition. We now see them as our UK brand guardians."