A world leader in its field, Exova provides testing and advisory services to the aerospace, energy, oil and gas, civil engineering, transportation, pharmaceutical, food and consumer products industries and has over 110 facilities in 24 countries.
The company had recently developed a new brand and wanted to generate sales enquiries and develop a tool kit to support its sales process.
We worked closely with the Exova marketing team to identify and develop key sector messages and tone of voice. Using the Exova brand identity we then developed promotional brochures, datasheets, e-marketing templates, case studies, expert profiles and presentations to arm them with a new ‘sales tool kit’.
Lead generation has improved year on year with targets regularly smashed. The client has a comprehensive sales tools kit that ensures a consistent message in each sector.
“Through Creative is an important partner for us as we move onto the next stage of rolling out the Exova brand across Europe. They have become an integral part of our marketing team and we were particularly attracted to their flexibility as well as their ability to turn projects around to tight deadlines - both great assets to us."