Chess Logistics Technology is a leading specialist in warehouse management application solutions.
We'd already redeveloped their brand idenity and put in place brand engagement materials. Once we'd completed the redesign and build of their new website they wanted to significantly improve their search engine ranking and quality and volume of traffic.
The first thing we did was to ensure that all the onsite search engine optimisation (SEO) was in place including keywords, alt tags, page headers and meta tags. Since then we’ve executed an ongoing offsite SEO campaign, the aim of which is to improve the page rank and popularity of the Chess website, and developed a new character to act as the face of their social media engagement.
Throughout the period we’ve worked with Chess we’ve helped them to steadily improve their search engine ranking for their targeted keywords. They went from being nowhere to always being on the first page for the relevant search terms identified.
“The results speak for themselves. The success of the SEO campaign has meant that the company has been able to reduce its spend on other marketing activities and its return on marketing investment has improved considerably.”