Adelphi Research is one of the world’s leading healthcare market research companies. Our brief was to develop a revitalised brand identity based on the company’s new ethos of being ‘fearless in its pursuit of excellence’.
We ran a series of workshops at Adelphi Research’s offices in the UK and USA the objectives of which were to not only engage with the company but to test the fearless ethos and gather other vital information including opinions regarding current and future behaviours.
The workshops also helped us to gather other vital information including opinions regarding current and future behaviours.
Other vital brand components include a new strapline, ‘fearless in pursuit’ and the implementation of a strong red colour that represents a big step-change for the market research company. We’ve applied this brand identity across a variety of marketing resources including a new website, PowerPoint, promotional flyers, exhibition stands and sales support materials including interactive documents.
The launch was deemed a success and by adopting the new branding Adelphi Research is presenting itself as a confident, passionate company while also ensuring it stands out in a competitive environment. The company has a strong platform for the future.
“The branding work Through Creative has helped deliver has been a great success and really embodies the company’s philosophy. It will allow us to build on past achievements and gives us a great platform for future success.”