Following the launch of a refreshed brand identity some months ago we’ve been working with Adelphi Global Research – one of the world’s leading pharmaceutical market research companies – helping them develop brand engagement materials.
The latest project has seen the development and launch of a comprehensive new website - www.adelphiresearchglobal.com
In addition to refreshing the design, the brief was to create a website that would enable Adelphi Global Research to take control of the management of their content through the integration of a Content Management System (CMS) allowing the update of the website to be completed in-house via multiple-editor access.
The CMS we used is Concrete5 – an opensource and free to use platform that makes updating content in-house easy and intuitive. The ability to regularly update site content, including adding and deleting pages and uploading new copy and images, has the added benefit of aiding search engine optimisation (SEO).
Developed to reflect the company’s refreshed brand identity and to give a more comprehensive online presence, the site has a news portal offering all the latest information, opinions and perspectives on global healthcare research. This was a vital requirement as Adelphi Research pride themselves not only on keeping abreast of the latest techniques and developments, but also as an opinion leader on a variety of subjects.
There is a full archive of news and downloadable articles searchable by date and keyword and a mechanism to subscribe to their regular e-newsletter to aid data capture.
Other key areas of the site include a Who we are section that offers more information about the company’s values, ethos and what makes them different as a company and What we do that shows diagrammatically how they can help across the pharmaceutical brand development journey.
The site showcases what they refer to as Our bright ideas and outlines their robust and thought-provoking lifecycle solutions that help their clients develop and deliver more successful brands.
In order to make it easy for people to get in touch we’ve developed an interactive world map that identifies all their locations and contact details.
Last but by no means least, and in reflection of the vital role that their people have played in the company’s success, there is a Join our team section that has information about what skills they look for, why they are good to work for and any vacancies they have.
Andrew Ward, Project Director at Adelphi Research, comments: “Our new web presence gives us an excellent gateway to showcase what we’re all about and what makes us different. The guys at Through Creative were responsive throughout the process and made suggestions to ensure we got the best possible result. We now have a comprehensive marketing asset and one that we can update ourselves.”